pageflows
Design Inspiration Platform
(Parent Company: Adly
Website
PAGEFLOWS
Duration
Sep 2024 - May 2025
Industry
DESIGN
Scope of work
UI Design
Product Design
Landing Pages
My Role
Product Designer – Web & Landing Page Optimization
Responsibilities
Led the redesign of high-impact landing pages focused on improving conversion rates through persuasive UI and A/B testing.
Collaborated closely with marketers, developers, and stakeholders to align user needs with business goals.
Built and maintained a scalable design system to accelerate design-to-dev handoffs and ensure brand consistency.
The Challenge
The Challenge
Identify and solve the real friction points behind poor conversions beyond just “visual design.”
Translate marketing strategy into clear user journeys that drive action without overwhelming users.
Maintain brand voice and consistency while scaling a flexible design system across various campaigns and web experiences.
Integrate qualitative (user testing) and quantitative (analytics, heatmaps) research to guide decisions that deliver measurable impact.
